Winter Park Resort has been Colorado’s go-to ski spot for over 75 years—earning the title of “Colorado’s Favorite.” For this project, their iconic “pass wagon” was turned into a powerhouse for brand love and season pass sales. The goal? Tap into Winter Park’s legendary status while bringing the ultimate ski-day dream to life with stunning custom photography and eye-catching point-of-sale graphics. The result? A campaign that drove season pass sales and got skiers stoked for another epic season on the slopes!
