CenturyLink started with a big idea: to connect people better, faster, and farther than ever before. Born from the merger of CenturyTel, Embarq, and later, Qwest Communications, it became one of the nation’s largest telecommunications companies, transforming the way customers stay connected—locally, nationally, and beyond.
But a company this bold needed a brand to match. Over four years, this brand was built from the ground up—crafting everything from strategy and logo design to a full-scale launch and advertising. The result? A brand as forward-thinking as the network behind it.