When people want to take charge of their health—whether it’s staying strong or getting back on track—where do they turn?
Blue Cross Blue Shield of Minnesota wanted to invite consumers to take control of their well-being with an innovative new offering in the healthcare space. By combining their resources, programs, and funding into a single, non-insurance entity, they created an open door to better health.
A fresh, inviting brand was created that empowers people with the tools, support, and programs they need to live healthier, feel stronger, and thrive!