Forest City Enterprises needed to put their commercial real estate opportunities in Denver’s Stapleton community on the map—literally. While Stapleton was already known as a top-tier, sustainable residential neighborhood with plenty of retail, it wasn’t on the radar for national site selectors looking to relocate businesses to Denver.
The solution? Stapleton Business Ready—a bold brand and marketing campaign designed to spotlight prime commercial properties ready for development.
Then, in Spring 2016, the game changed. The RTD A-Line commuter rail launched, connecting downtown Denver to Denver International Airport, with a key stop right in the heart of Stapleton’s business district. Seizing the moment, the brand evolved into Stapleton Business NOW, ramping up visibility through a website, video, events, and marketing collateral.
The message was clear: With unbeatable access to DIA, a skilled workforce, and a vibrant, new urbanist lifestyle, Stapleton was the stop for work, life perfected.