With a proud 125-year legacy of delivering safe, reliable, and sustainable energy solutions to the Pacific Northwest, Avista Corporation of Spokane, WA, set out to establish a strong brand identity for its new LNG (Liquefied Natural Gas) subsidiary.
Inspired by the precise, sequential process of liquefying natural gas and the company’s deep roots in the region, the name and visual identity were carefully crafted to reflect both innovation and geographic significance. Once the logo was finalized, the full brand identity system was seamlessly implemented across a range of marketing channels, reinforcing Avista’s commitment to excellence and sustainability.
