With a 125 year history of providing safe, reliable, and sustainable energy solutions to the Pacific Northwest, Avista Corporation of Spokane, WA sought to brand their new LNG (Liquified Natural Gas) subsidiary.
The name and visual expression draw inspiration from both the “sequential” process of liquefying natural gas, but also invoke a sense of the company’s geographic operating area. Once the logo was decided upon, the complete identity system was fully implemented across a variety of marketing tactics.
