CenturyLink, one of the nation’s largest telecommunications companies, was born of the merger of CenturyTel, Embarq, and later, Qwest Communications. Customers could now connect locally, nationally and beyond to the people, information and entertainment that make their lives better. A new brand was needed to represent the newly formed company and its vision of expansion.
Over a 4-year engagement, this project included every aspect of the brand, from strategy and logo design to launch and advertising.
